e.l.f. Power Grip Primer with 4% Niacinamide, Gel-Based & Hydrating Face Primer, 0.8 Fl Oz

Make your skin's future shine with our popular sticky AF Power Grip Primer, now enriched with niacinamide to help brighten and even out your complexion while keeping your makeup in place. This gel formula prepares and primes your skin for makeup application, smoothing and brightening dull areas for a flawless finish. Suitable for all skin tones, it applies clear and leaves a dewy glow.

Our e.l.f. products are formulated without harmful ingredients such as phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban. We take pride in being 100% vegan, cruelty-free, and Leaping Bunny Certified because we believe kindness is always in style.

SKINCARE AND MAKEUP IN ONE: Your skin's future looks promising with our enhanced Power Grip Primer containing niacinamide for an even skin tone and long-lasting makeup.

ENHANCED COMPLEXION: Niacinamide helps to brighten and smooth out dull skin, while the sticky texture of the Power Grip Primer grips onto makeup for a flawless look that lasts.

GLOWING FINISH: Suitable for all skin tones, this primer applies clear and leaves behind a radiant, dewy finish.

HOW TO APPLY: Use your fingertips to evenly apply the primer to your face before putting on makeup, gently patting it into your skin. Let it set for 30 seconds before applying your makeup.

SKIN-FRIENDLY FORMULA: All of our e.l.f. products are crafted with skin-loving ingredients and are free from harmful toxins, offering you quality products at affordable prices. Our products are proudly cruelty-free and vegan.

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